• Investors Land Some Lyondell DIP Concessions

    Banks last week gave in to some concessions investors demanded on the massive $8 billion debtor-in-p...

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    Santry Out As B of A, Merrill Merge Teams

    As first reported on Credit Investment News ' Web site , Erin Andrews , a distressed trader, and Don...

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    Instructors debate investment strategies

    Two well-known professors of local schools will be debating market efficiency theories at Camosun Co...

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    Planning and Evaluating Internet Marketing Programs

    Measuring and understanding your Website's success is a critical process that is sometimes overlooked. Many times, marketing efforts stop at getting traffic to the site. The next step is to evaluate results. By connecting the dots between yo...

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    Positioning: Deciding and Conveying Your Unique Selling Posi

    Assembled by Carter McNamara, MBA, PhD Positioning includes identifying the unique market position, or niche, for your organization. Positioning is accomplished through market analysis. Market analysis includes finding out what groups of pot...

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    Quantifying Your Marketing Efforts

    It's true we spend marketing dollars to display at trade shows, to attend events, to hold conferences, and to produce marketing material for campaigns. How do we know what we are getting in return? How can we quantify the results to make sur...

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    Develop Your Annual Marketing Plan - 6 Week Course

    An annual marketing plan will assist you in figuring out what it is that you need to do, how to do it, and when to do it. This marketing plan should go hand-in-hand with your business plan and development. In this marketing course we will re...

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    The Key to Success in 2009: Understand the Why Behind the Bu

    Last week I received an email from John Jantsch of Duct Tape Marketing, asking me what 2009 will be the year for when it comes to small businesses. If you don't know John I must say you may be missing out on one the most influential small bu...

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    Develop an Effective 30 Second Commercial

    What is your 30 second commercial? What introduction do you use at networking events, that creates interest and response? If you are like most people you are shaking your head thinking, Oh no! Not that 30 second commercial lecture again. It'...

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